With more than 30 years of experience in graphic design, I’ve built a career translating ideas into clear, compelling visual communication. While print and packaging are my foundation, I’m well versed across disciplines including digital design, brand identity, and marketing collateral. I’ve developed cohesive brand systems, built visual standards, and extended campaigns across multiple channels to maintain consistency and impact. Whether the touchpoint is social media asset, point-of-sale display, or printed piece, I approach each project with the same strategic mindset: clear communication first, design that supports it second.